It’s all about the creative. The creative means the videos, the audios, the podcasts, the messages, the text, the blogs, the articles. The content that you put out there in your marketing campaign is the biggest determining factor that’s going to tell you that this campaign is going to work or not. Does it target a specific pain point for that client, and does it incite them to act?
If the content sucks, it’s not going to work. You can’t really make a weak piece of content work, especially on paid advertisers.
We have people like me competing with everybody else, and every single day we’re looking at our content and how we can make it better. How can we make a better message? How can we edit our videos better, how can we make our landing page loads faster, how can we make people show up more. The content is the biggest piece of the puzzle to all of this, and you want to judge really somebody’s work based on the kind of content that they create.
