Dot.com Secrets by Russell Brunson, if you are in the digital marketing space you’ve probably heard this before. This look really gives you an introduction to funnels.
It will teach you the seven or nine different types of funnels. I remember reading it a long time ago.
My warning to you is that when you read it, you will want to consume everything in the book. You’re going to have a really good understanding of what’s in the book. However, most people from what I’ve noticed, is that when they read the book, they are like “awesome, I’m going to build a tripwire funnel, a high ticket funnel, a webinar funnel, a sales call funnel, a free book funnel, a challenge funnel, all these different types of funnels.” You don’t really want to do that because every single funnel is a beast on its own.