So, the trend is always to pay for the attention you get on Facebook, and that’s our preferred way of getting clients using social media. If I give Facebook a dollar, they are liable to deliver me a number of impressions for that dollar, and it’s up to me to make a video that is good enough to get more attention on that ad over other ads.
If I pay Facebook using a proven marketing system, a proven content piece that I know is going to generate interest from the right people. That it’s going to get interested, qualified prospects to book a call with me, then I want to do it that way. The reason why we like paid Facebook ads and paid social media strategies is because if I pay the company, I get to control how much content is released.